Weave some magic into your home

16/Nov/2010

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A beautiful handmade rug is something to be treasured. By Carmelle Wilkinson

THERE is something magical about a rug.

Whether Aladdin and his flying carpet have anything to do with it or not, there is no denying that a beautiful hand-woven rug creates mystique and beauty in any room of the house.

Specialising in an exclusive range of rugs from all over the globe, including countries such as Nepal, Turkey and Pakistan, Jenny Jones Rugs (JJR) in Claremont is continually designing and developing new collections for its clients.

Owner Jenny Jones said all rugs were exclusively designed by JJR and hand-knotted in 100 per cent natural wools and silks (no machines, glue guns or synthetic material).

“We never stand still as we always want to be one step ahead, especially when you’re competing at an international level,’’ she said.

“We have employed designers from around the world that specialise in graphic design and have an artistic background, so we may always have a fresh look.

“Each rug has been designed like an original piece of art.

“Before the design is even woven, it can generally take the design team a week to a month to perfect the design.”

Their new old-world vintage rugs with worn-out pattern and raised silk are the latest trends from America and Europe.

“Our showroom has a fresh look,” Jenny said.

“Every six weeks we update our range with new designs and colour stories.’’

“We set up our showroom like a gallery with beauty and elegance because we respect how much work has gone into each rug.”

Inspired by nature and beautiful colours, Jenny’s interest in rugs grew while she was living in Turkey with her family in the 1990s.

She fell in love with the world of rugs, which included its relationship with the Turkish culture.

“I have just put together a collection of rugs based on Australian wildlife using rich colours and interesting textural weaving to bring movement and definition to the design,’’ she said.

“With a background in fashion, I am always looking at the latest trends and colours that are coming into world fashion.

“Because our rugs take four months to make (being handmade), I have to choose colours and designs before they come into season.”

Jenny travels worldwide in search for inspiring art, history and culture, to bring direction and passion into her work and designs.

She also attends the annual world rug expo in Germany to see the latest colours, trends and materials. n


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